⬅︎ Back home
In 2022 the venture was born to make a second-hand shopping in Switzerland just as smooth and secure as shopping new, whilst sustainable. Out of this came Marko - a circular marketplace for a younger audience set to make it a whole lot easier to sell pre-loved items and to find that unique gem. I joined to conceive the MVP & brand.
Early on it became clear that the brand should inheret a bit of 'restrictive playfulness' whilst solidifying it as a serious challenger and improvement to currently available platforms.
The landing view acts as an inspirational feed - allowing the user to scroll through newly listed products, saved searches & highlighted categories
The landing view acts as an inspirational feed - allowing the user to scroll through newly listed products, saved searches & highlighted categories
The 'Favorites' tab becomes your personal feed with time, based on liked items and followed sellers. The more interactions on the platform, the more shopping inspiration & improved suggestions.
The 'Favorites' tab becomes your personal feed with time, based on liked items and followed sellers. The more interactions on the platform, the more shopping inspiration & improved suggestions.
The feed is kept modular to provide panels acting as access-points for all user cases.
All building blocks originate from a Figma library that we set up, covering each component's behavior and usage scenario - minimizing unclarity during development.
The product utilises bursts of celebrationary artwork as the user makes positive progress on the platform, reinforcing action success and ties into the more playful aspect of the brand.
