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Lassie is pet insurance gone digital with an all-new preventive model allowing users to gather rebate on their insurance through learning about their four-legged friend via a dedicated app.
I joined as product designer to mainly develop the gamified point-based learning experience and further expand the product. Research showed that a clear majority of visitors started engaging with Lassie on mobile, hence us making the web part mobile-first.
Create a home for the gamified part of the app where the user gets a clear overview of points gathered (if any) and what level they need to reach in order to unlock the next rebate.
The view gets divided into two sections, with the top acting as navigation in-between past, present & future levels - and the lower one showcasing the discount cards included.
The user can easily swipe to see future unactivated cards, prompting further points collection. A toggle in the top right also makes it possible to swap between dog(s) and cat(s) if applicable.
Allow the user to navigate between added pets during an ongoing sign-up, if multiple ones are to be insured at the same time.
When presented with proposed insurance packages the user can simply tap down a menu containing added animals, select one and choose custom pricing for each or same package applied to all.
This allows for the user to seamlessly compare and adjust in a parallel fashion without breaking the flow.
